Sunday, September 25, 2011

Ask Questions as SubHeadings for Easy Reader Scanning

According to this study or that research report, Internet readers have the attention span of a small child.

How do you capture that attention?

You don't...for long, so ask common questions in the subheadings and bold those questions. The reader will quickly find the answer they are looking for and trust that you'll not waste their time in the future.

0 comments:

Post a Comment